Marketing Planning & Control " PLC ( Product Life Cycle) of AQUA"

 Product Life Cycle

AQUA masih berada pada tahap growth dimana mereka masih establish itself in the market share, acquires loyal users and builds market share, and needs more funds than they have earned.

Introduction

Aqua experiences introduction year vicinity 1973 until 1984. In duration 11 aqua year went places that enough signifikan. Severally Aqua competitor begins on to the market. for example:
in a flash explanation on Introduction's phase

1973 PT Golden Mississippi' s AQUAE Instituted By Tirto Utomo' s Fathers. Plant wide at Bekasi first. producer of drinking water pioneer in pack at Indonesian's ace aqua.

1974 AQUA blast off its first product deep shaped size glass bottle packs 950 ml of plant wide at Bekasi at the price Rp 75,00 about bottle

AQUA product then knew by society and gets to be accepted by society with every consideration.

Growth
After society gets to accept AQUA product, Aqua gets quick amends, progressively goes forward and Aqua enter Growth's phase about year 1984 until 1995.

1984 AQUA get amends institute second factory at Pandaan, East java. Aqua develops its product in PET'S pack form 220 ml, Aqua also menjukkan perceives to care on nature, and its vicinity with arrange Care's AQUA program. Society even gets believe on AQUA product, and AQUA applies in's production system line at plant wide Mekarsari, with this system water production process becomes more hygienic. Aqua becomes first mineral factory one utilize that system.

On this Phase not only AQUA, beginning available many kompertitor successful AQUA up to position which equals AQUA, which is Prima, and Nestle. Nestle can quickly be known by society, and can also go on amends, and tries to defeat AQUA.

Maturity
Since AQUA gets abiding by society, there are many person which utilize AQUA product, on eventually AQUA comes up Maturity's phase. This phase happens around year 1995 until current.
With AQUA position lies on maturity's phase, on the fifteenth 4th September 1998 AQUA fose with DANONE, Resident aqua as producer of mineral water in pack (AMDK)
2000 AQUA blast off products with Danone's labelled pack AQUA, presenting new glass bottle pack 380 ml on 1st November 2001, New factory opening at Klaten year 2003, 2004 menluncurkan's AQUAE AQUAE new variants Splash Of Fruit, Aqua also increase social care zoom by helps victims which strike tsunami disaster at acheh.. Aqua also increase its production which is with issue new product, which is MIZONE bernutrisi's potion that constitute DANONE'S product. Until now AQUA becomes Brand Aquity at society marrow, since masyrakat was trusting that that meneral's water is AQUA.
Here and now begins bermunculan AQUA competitor, for example: prima, Aqurian, Nestle,etc., AQUA competitor also make new plan that is attributed to be able to competing and defeats AQUA.
As example it: menganti's prima its pack becomes more pull, Nestle was beginning trusted by society.
Current aqua haven't entered Decline's phase, and AQUA will make ready strategy, in order not to stay Decline's position.