My Project Marketing semester 1 at London School of Public Relations

Prepared by :

Maria Agustina Mira A. ( 2007 110 361)

INTERNATIONAL MARKETING
Lecturer: IMANUEL HUTAGALUNG

The London School of Public Relations Jakarta
2008

BACKGROUND INFO
Giordano is corporate dress casual to man, woman, and child of Hong Kong. Giordano majors in production economic qualified dress of t shirt, elongated arm hose, and jeans pants. Giordano is instituted on 1981 by Jimmy Lai (one that now is not again firm owner), even Giordano comes from Asia, this Giordano's image have become really success. Giordano also has 8.000 employs and 1500 spread dig at 31 states, its example: Aruba, Australia, Brunei Darussalam, Filipina, Indonesia, Japan, south Korea, Makau, Malaysia, Myanmar, Taiwan, Singapore, Thailand, middle east, Tiongkok, Vietnam.Vision: To be the best and the biggest world brand in apparel retailing Mission: To make people "feel good" & "look great"



Answer question no.1
SWOT ANALYSIS of GIORDANO
STRENGTHS
Giordano has a lot of excess who can be made as factor of proprietary force Giordano, for example is Giordano have ministering good one, its mean visitors which comes to shop or go to dig Giordano that welcomed will with smile, and conveniently employs Giordano will service visitor kindly, and good form. Giordano also have quite a lot employ, so visitors gets shortly be serviced. Employs Giordano in advance have also been given training and training beforehand that service that given unto by visitor can maximal. Even sectioned cashier also being given by trainings and training, one that intent that employ at sectioned this cashier gets to run cashier machine with handy, quick, and correctness, so buyers not necessarily wait long time to process payment. Giordano also is cooperative on charge plate firm and ATM, so buyers gets easier and practical deep do payment transactions. Not only such Giordano shop or Giordano's dig its amount a lot of and its strategic position, Giordano there is well-nigh at all department store, besides dig Giordano is easily to be reached and easy is visited. Giordano's dig clean slate, and collation position each product is set orderly, so visitors perceive cozy and pleasingly is at deep Giordano's dig or shop. Giordano has various product type kind that is on the market to consumer, for example children cloth, cloth for woman, singlet for woman and for male, jeans pants to woman and for male, the time of day hand, hat, woman shoe, etc.. Dress Giordano constitutes to undress that qualified, its example is singlet even Giordano made from 100% cottons, this singlet material gets to absorb sweat, ground, and don't heat one time be utilized, so consume perceives cozy one time put on to undress Giordano

WEAKNESS
Severally weakness on Giordano is model dress Giordano simple, and simple, so there is some bodies that bad blood since is assessed over simple, not are beautiful, and doesn't follow fashion's developing now, besides umpteen Giordano's product is easily to be imitated and is scattered at market, get imitation product price link Giordano less expensive than original product price Giordano, so a lot of society is opting to buy Giordano's imitation product because cheap, and this imitation product similar to Giordano's original product, so if that person put on Giordano's imitation product that have one feels like to use Giordano's original product.

OPPORTUNITIES
Giordano has chance for developing its effort, for example: Giordano has service that nicely, with give maximal ala service to visitors Giordano, it makes visitors perceive cozy, perceive honored, perceive serviced, so visitors will come back at coming. Giordano's position strategic, so a lot of coming visitor. Giordano has handy cashier, quick, and correctness, and payment transactions can utilize ATM or Charge Plate so payment feels easier, quick, practical. Since easy payment process, quick, and practical upcoming consumer returns, and buys Giordano's product again.


THREATS
Giordano needs cautious because Giordano gets many threat factors, for example: a lot of it competitor Giordano, in this case competitors Giordano also have product type medley. Besides since Giordano's dress model so simple, therefore a lot of firm an other to make dress model that are beautiful and adjusted by fashion's developing. Available too many cloth brand with model same cloth, and its cheaper price, it can impacted bad to Giordano's image on consumer, which is consumers will see product Giordano is banal product, one that easy being imitated. Shop or Giordano's competitor dig its position nearby Giordano's dig, are not close possible consumer will visit shop or another dig. Giordano has service that nicely so needs neglectle in order not to be imitated by Giordano's competitor.



Answer question no.2
GIORDANO'S SEGMENTATION

Giordano's segmentation.:
Age :
18 - 22
years old

23-30
years old

14-17
years old



14 - 17 years old = 10%

Men and woman at the age this startup for interests teenager the world. they are at in condition transision of teenager children. they start to regard about what do they use (parade), they want to get more information about it. Usually they buy to undress correspond to their wish without care others opinion. in a general way they look up aloning to hit price, that catchall is sold, model nude, measure, and color that according to makes mouth water them. They constitute one student, senior high school student, that have life style: travel like with friend, like game, favor gets sport, usually they which of a lot of activity outdoor.

18 - 22 years old = 60%
Men and woman at this group at transision condition of as institution of student senior high school student. They require information to adjust of environmentally senior high school become lecturing environment. So they need to revamp patterned thinking retouch life pattern of stripling age get mature. Here age they require to inspire new cladding by adjusted by their place situation are at environment a new one. in a general way in here age as, travel or hang goes out with friend, shopping favor, see or looks nine ways lovely well, besides person on this age tries to revamp its performance as tidier, modestly, adjusted cloths model variation, or with simple cloth motif, and adjusted by dress color that soft, natural, neutral, e.g.: white, black, young cacao, person beside here aged still that amenity was regarded, usually they also ask for opinion for its friend.
Significant State : Their nuptials state is single, because of their still age that bygone young utmost, so was ready to lives married. Besides person on this age still depends upon oldster, and is still cohabit oldster.

23 - 30 years old = 30%
In a general way person in here age is one employ, or employee, Person in here sparse age gets time leeway for journeys, well take the air or shopping, are engaged in white-collar, cladding beside style person in here age presses simple, are beautiful to be seen, liking convenience , color with that natural selection, or neutral, as cacao, black, or whites, and dainty, and don't model variation overdose cloth.
Significant state: On this age by and large its nuptials state just a few that still, and a lot of one on this age have gotten married, they was living independent not cling to oldster. They were linked by generally have alone production, so they no longer dependency on other people, beside they also are not easily are affected friend, or this friend office.

TARGETING
Giordano chooses targeting with group on age 18 until 22 years to become market Giordano's targets. Gender who chose by Giordano is woman and man, with single's nuptials state and still shacks up with oldster, grade's social they, and b, They that have favor life style journey with friend, shopping favor, favor sees or look nine ways lovely goods. And its orderly performance, modestly, and favor puts on cloth motif that don't overdose, with cloths model variation that don't most elaborate bygone, by adjusted by soft colors, and neutral, as white as, black, young cacao, favor uses to undress casual. therefore Giordano chooses target market this because Giordano constitute business concern that sell product for man and woman with model's variation not very elaborate, simple, with color that soft, and neutral, as black as, and white. Dress Giordano made from qualified cloth raw product, so feels cozy one time be utilized.

POSITIONING GIORDANO
Positioning Giordano for circle intermediates onto, and has product for all age. Giordano constitutes one of market leader because have strategy's top especially in the event concession high-grade service to its clientele, besides Giordano has operating system, administration that nicely and qualified. On general way product that are on the market Giordano is product undress for woman, one that gets to feature dress casual, and simple.

CURRENT MARKET SITUATION

Society has to make mouth water and requirement that variably, from fashion's facet. There is society which prefers with fashion that simple, besides it also there is society which prefers in style cladding which be beautiful and pulling, fashionable. Society in a general way buys dress don't base the need, but wish. Society buys to undress by adjusted that goods price, cloth raw product (cloths material type as apayang is utilized for makings to undress that, model undresses, what shaped, model, measure, and color has corresponded to that desirable or not.



Answer question no.3
The growth strategies done by Giordano as their critical success factors are
Giordano has the best practices organizations in four area keys for example: Value pricing, Giordano also apply this strategy earlier one indigenous Mark & Spencer, accuracy strategy from Wal Mart, besides menu which controlled by tights from Mc Donald s, Computerization from theme limited. Giordano combine to a four factor this success with give the best one service to customer, and acquisition promotion and aggressive advertising assembly, it aims to push send away for that gets to market. Giordano gives qualified service with sell service and experience, which is with makes customer to perceive pleasing while enter Giordano's shop or dig, besides staff employ Giordano will give service besting to customer, one of it by welcomes clientele with smile, and greeting application as congratulation of coming, tidal just that clientele is given freedom of tries without bounds, customer also being given by Giordano's product reservation up to 3 days, which is if happening damage on Giordano's goods or product, which is letting to switch over goods already being bought without deadline. Giordano arranges to procedure tight selection to secure that just applicants with patterned thinking gives positive service, and has attitude “ customer first ” and “ can do ” one corresponds to culture Giordano who will be recruited. Giordano tries to revamp employees becomes “ intra preneur ”, not only been translated as forwarding service preeminent, but also satisfaction and loyality is superordinate staff. All Giordano's employee without aside from given by training program and refreshing course that making good relationship each employee with exhaustive Giordano's activity. Each requisite Employee understands and pricing each detail had out. Its aim so employee gets the picture how to for gets to offer help in point for internal customer and also external. Giordano also give tall compensation, and appreciation to fire an employee one can apply theory already has once been gotten one time of training by Giordano maximal ala, and even Giordano arrange internal competition as appreciation ” Best Service Shop ” prevailing for all staff with intent to motivate staff and employs at sectioned Giordano shop or dig to do the best one in services customer, besides with arranged by this as program Giordano can farther control that each shop and each employee gives best service for visitors Giordano, Giordano also arrange evaluation performance on Giordano's shop or dig, and evaluation each employee, this evaluation is arranged frequent ala, with aim creates high-grade service.
Giordano also have certifiable another strategy which is value for Money Pricing and cost control. Intention of this strategy is do accurate elect up provider, doing tight cost control deep all activity, as well as cost control to all employee, top management, overhead's cost is kept on minimum zoom, bating temptation to raise retail price without needs. Meanwhile in the event value Giordano gives to service that high-grade and location at territorial strategic and comfortable, since for Giordano convenience constitutes a value divides visitor, that visitor can also feel that money that their put for balance with ministering their one gets. Meanwhile on the side merchandise, Giordano plans to strengthen value for money their positioning which is by provides dress higher qualified one again via implementation one Corporate Quality Program and sought after material source that its quality overbids instead of provider. Giordano also utilize technology information system (IT), so Giordano can get information more a lot of and gets to react faster to a variety change at market and provides inventory that not many knockings back. In this system all Giordano's sell reporting is inserted into real time's ala daily report, where while one item sold, barcode's information that identifies measure, color, style, and its price noted by point of sales cash register, and at transmission goes to corporate main computer that, then that information at compilation on level shop and is sent to sell department and goes to distribution center. Information already at compilation becomes to order shop for next day, by use of system IT Giordano can broadcast production facility information Giordano real time's ala. Giordano applies this strategy to control stock and maximizing each square floor foot shop for various sell opportunity. Giordano also have advertising strategy that nicely, which is Giordano arrange campaign to promote its product, not only Giordano's campaign also assemble advertising at to amount to media, Giordano also increase promotion by gives discount or discount. Even Giordano was successful imbed Giordano's image among society, which is 95% person knows Giordano, 79% person know that Giordano has service that nicely, and simplicity that wants to be featured by Giordano, 68% have shopped at Giordano, 56% person know indigenous Giordano Hong Kong.


Answer question no.4
7P
PRODUCT
Mainstream Giordano brand focusing on quality apparel for men and women. Present in all markets in which Giordano International Limited operates. The brand's goal is to be appealing to the everyday shopper, anywhere at anytime. The brand boast seasonal exclusive and innovative casual styles in many color. Along with seasonal lauches, the brand also gives customers access to basic and simple unisex tees and plainly as well as a large range of bottoms in a variety of fabrics, including cotton, linen and denim. The brand was the company's first and consequently possesses a more extensive worldwide network of stores than any other Giordano brand. Giordano is the only international brand that is, for the time being, internationally franchised by Giordano International Limited, the other Giordano brands are all fully owned by the company. Giordano is a retailer of men/ woman casual clothes in Asia and the Middle East. and a Bluestar Exchange for the budget-conscious customers. Product was only half of what Giordano sells; service was the other half. Service was the best way to make customers return to Giordano again and again. Giordano also has various product kind for example shirt cloth for woman, singlet for woman, jeans pants to woman, product for woman is banded by the name of Giordano Ladies, singlet for male, jeans pants to male, singlet for children, product for children is banded by the name of junior Giordano, and Gio Kids, the time of day hand, hat, shoes, belt, bag, blezer, and a Bluestar Exchange for the budget conscious customers. Product was only half of what Giordano sells; service was the other half. service was the best way to make customers return to Giordano again and again. Material type that is utilized on singlet Giordano is 100% cottons.

PROMOTION
Giordano utilizes promotion via advertising, campaign, application rebates. giordano's advertising promotion for example: Giordano promotes by use of electronics media, print media. Giordano places promotion at electronic media for example: via television, s at channel TV's Metro, Jak TV, TV Is global, In promotion Radio Station is Musteng, Trax Fm, Fm's gene, promotion at Internet. Besides Giordano place promotion at print media. For example: via magazine, as magazine's Bazaar, Cosmo Girl, Cosmogirlitan, Femina is magazine's Group, meanwhile passes through newspaper, which is Compass, Postal Jakarta, via tabloid which is, nova's tabloid, Gennie. Not only it Giordano also use billboard for promotion, billboard's place at HI's Circle, Sudirman, Giordano also make catalogue and list price about its product, and broadcasts flyer. Even to noise about Giordano's society give promotion as discount, or souvenir's application free ala each buy Giordano's product. Public Relation Giordano does job equal department store which is Giordano gives discount to Giordano's consumer, besides Giordano also give souvenir's present each Giordano's product buy. Giordano arranges to hand down seminar about modern cladding trick, simple, and casual, or fashion show. Not only it Giordano also needs arrange public-spirited activity. Severally activity which public spirited already ever been arranged by Giordano, for example: Community Events Giordano International helps the Boxing Day earthquake and tsunami victims, January, 2005 :Giordano Thailand delivers clothing to tsunami victims in Phuket, January, 2005 : Giordano International adopts Corporate Social Responsibility Statement, January, 2005 :Giordano Marches for Charity, October 2004: Giordano Visits the Hong Chi Tai Ping Centre, June 2004 :Giordano Participates in the Flag's Day for The Salvation Army, March 2004 :8/2003: Giordano Participates in the Flag's Day for Tuen Mun Hospital, August 2003 :Project Hope Giordano and its staff have raised more than HK$1 million for building 14 primary schools and child sponsorship in Guizhou, PRC.
PROCCESS
Giordano has operating system that nicely and qualified, staffs fires an employee that qualified, which is educated, and coached, so all process at Giordano can walk quickly and maximal, as well as sell reporting process everyday it can be processed rapid fire which is with insert data into computer which is about goods start amount that available, and goods amount that sold, and gets what rest goods that haven't sold, this data will at process rapid fire and its result can shortly be known so Giordano can know total extant goods stock, and beginning goods stock attenuate, so Giordano can also shortly contact distributor, and does product ordering for stock tomorrow, Giordano's administration process can also at o rapid fire, and correct. All cost that is issued, and all acquired inclusion Giordano shortly being inserted into Giordano's administration book keeping in computer, so Giordano can know to get what gain that is gotten everyday it. Giordano's sell process can also do maximal ala, where while there is visitor Giordano's staff gives service the best one, besides machine operation process cashier can presto do, and correct by Giordano's staff.

PERSONAL
Giordano has to fire an employee that qualified. While sorts early new clerk acceptance Giordano does to sort selective ala, where exists requisites if want to become Giordano's employees. After qualifies, this new staff will give adaptive training with Giordano, for example to be able to use that reasoning technique self acting can conform by computer-based training application goes to skill level in runs computer, and in utilizes time machine, cashier machine, and understands Giordano's administration system, and to be given training, it aims that all staff Giordano can have skill more and qualified, so gets to give the best one service to Giordano's clientele.
PYSICHAL EVIDENCE
Giordano also really notices elegance and shop hygiene, and product stock storage room Giordano. Each shop Giordano always being cleared, and to be neatened before shop is opened and after shop is closed. Collation layout each product also being controlled everyday, so each Giordano's product laps over regularly and orderly. So all one exists at orderly graded shop, clear shop, and cozy, and gets to make visitors Giordano perceives pleasing and cozy one time be at in Giordano's shop.
PLACE
Product marketing place target Giordano on general way is modern market. Giordano's product sell passes through retailer, distributor, and also with open shop at a fixed place, as mall, plaza, another department store, and passes through internet. Giordano opens branch at there are many place for example at severally store's department, mall, plaza. Giordano's shop lies at region that really strategies and edge out is reached, where is clientele Giordano can visit Giordano's shop after homewards job or one intermission of office, meanwhile divides Giordano's consumer that no time visit Giordano's shop, they can order and buy Giordano's product passes through internet. Now product Giordano was available at 31 states, for example which is: Aruba, Australia, Brunei Darussalam, Filipina, Indonesia, Japan, south Korea, Makau, Malaysia, Myanmar, Taiwan, Singapore, Thailand, middle east, Tiongkok, Vietnam. Therefore if travel clientele goes to other state, clientele can also visit available Giordano shop at that state.
PRICE
Product price that is on the market Giordano to expensive enough consumer which is ranging among Rp159.000,00 until at the price Rp600.000,00, this price has been adjusted by market Giordano's target own, Giordano's product constitute quality and high-grade product, so that price fairly rank, and balance. Where does Giordano want consumers it perceives pleased by buy wield Giordano's product, thus Giordano not wishful its consumer perceives disappointed, or even perceives to be taken in since has bought Giordano's product, besides Giordano doesn't want arise negative estimation from consumer to Giordano's product by gets that assumption Giordano's product in conflict with expectation consumer. Not only it at the price have already is on the market that Giordano also give best service for its consumer, purely to give satisfaction to Giordano's clientele.

Answer question no.5
Gap, Esprit, and Theme are also the competitors of Giordano because Gap also gets basis at United States Of America, all same has same positioning which is for circle intermediates onto, and same pulls all age group, besides Gap also has severally another product, or sister brand. Meanwhile Esprit same utilizes value for money that qualified lovely, Esprit also have positioning that equals Giordano which is for circle intermediates onto, and same pulls all age group. Not only Gap, and Esprit, Theme also constitute Giordano's competitor, since Theme also at is instituted at Hong Kong, Theme previously have dress product carries on business high-grade woman, and theme's currently tries to provide dress casual, so this theme's product becomes direct competitor for sister brand Giordano namely Giordano Ladies.



Answer question no.6
Giordano not necessarily revamp their positioning, since positioning Giordano now have correct but Giordano needs to add their positioning if wants to enter new market, its example as United State Of America and Canada. Before on to the market America, and Canada Giordano needs to do beforehand research will product Giordano can be accepted by America's resident, and Canada, so Giordano's product sell at market second this gets to reach supreme dot at America and Canada. A few things who shall be noticed by Giordano before input goes to America's market and Canada is Giordano has to know about social and culture situation it, its technology developing, its education zoom, its economy situation, its politics situation and jurisdictional one applies, its legality zoom, and environmental protection.
United state of America constitutes forward state, and having 4 seasons, which is winter, summer, spring, autumn. Giordano needs to adjust by season fourth that , notably product Giordano shall be adjusted by season fourth that is at America, thus undresses Giordano shall add their positioning which is not only undresses casual, but also applicable dress while by piece from season fourth that happens, so material type that is utilized in makings undresses that has to be adjusted, not only material type, model or dress form is adjusted with fashion's life United State Of America's resident. United State of America constitutes meaty federal state peopled from various state, so America's resident really accentuates fashion, and performance, since United State Of America constitutes state that becomes trade center for all state at world. Giordano shall also know who just that wills be Giordano's competitor at American. Giordano also needs make new brand for product is Giordano new that will be marketed at America.
STEEPLE'S following from United State Of America
SOCIAL AND CULTURE

America comprises forward State because zoom economics at America nicely and its society modern life, America's resident is given freedom of carry on its life so islandic America have no dependable, and no longer at one particular region culture at America, and not many indigent resident. Besides America constitute pionir state in exploratory and browsing outer space, it is caused because America have sophisticated technology, and in a general way America resident gets higher education, so can create, utilize, and can run sophisticated modern machine.
TECHNOLOGY
Pro America at nuclear gunnery area, since America resident gets higher education, so can run sophisticated modern machine, and America has to lent fund significant for weapon purpose finances nuclear. America has tall technology (sophisticated), American resident gets higher education, so can create, utilize, and can run tall and sophisticated technology, America gives rope to American resident forever be try to create technology new, American state also has pretty penny to fund new technology makings.

ECONOMIC
America has to increase tall economics, besides America currency becomes state umpteen yardstick, America also has a lot of mineral resources, as gold as, oil, stone smolders, and uranium sediment. America also has severally nature production, as production of corn, wheat, sugar, and tobacco. America also technology production as car, plane, and electronics object.

EDUCATION
Amerika memiliki sekolah-sekolah bisnis yang bagus, sperti Boston University,etc. In a general way America resident gets higher education.

POLITIC
America has three ratings which is national, sectioned state, and local governance (body lawmaking and executive ). At America, Sectioned states to be given powers to determine right for and law each. All people which gets age 18 years onto deserved chooses deep general election.

LEGAL
At Federalisms Jurisdictional America, Power separation, right for civil rights, Legislative branch.

ENVIRONMENTAL
All American resident to be made compulsory to look after environment with every consideration, one of it doesn't discard rampant waste, and explicit government for rubbish dump / waste. WTC as icon is bombed on year 2001.


SOCIAL AND CULTURE
Meanwhile Canada was grouped By State forward, besides Canadian constitute industrial state and forward technology, get sufficiency in acquisition energy because of most actually fossil fuel, economics zoom at Canadian lovely and its society life modern.
STEEPLE'S following from Canada

TEKNOLOGI
Canada has modern technology and current Canadian technology developing have quick amends with quality high enough, and sophisticated


EKONOMIC
Canada's economy currently approach United States Of America with economic system gets to orient market, production pattern, and tall life default. At last century, tremendous growth in production, mining, and service sector has changed this state from economic rural as urban industry. Energy can own accomplish, Canada has natural gas reserve that there are many at east coast and three west provinces, and also a lot of other resource. Besides Canadian has natural resources, skilled labour, and plant wide modern capital, Canada enjoys solid economy prospect. economics zoom Canada also being regarded by nature result accessibility that abundant


EDUCATION
In a general way resident Canada has extent science, and gets education, so they can utilize natural resources result.

POLITIC
Canada constitution managing states official framework, but its mandatory realization is seen too from its regular polygon tradition and unwritten convention. Patriasi is constitution, with procedure for its amendment, have is agreed of an evening at year month of November 1981. Quebec's nationalist clan name its night as' Elongated Knife Night`, because happening without Province permit Quebec. Jurisdiction Canada plays essential role in render law and federal regulation, province, and city; and has power to strike down law that breaches constitution. Canada constitutes member PBB, Commonwealth, La Francophonie, American State organizations, NATO, G8, and APEC.

LEGAL
Canada has law order that manages to increase legality at Canadian.

ENVIRONMENTAL
Usually islandic Canadian have attitude mutually respect and prices life each individual. Canada's resident so order and obedient deep going ruling jurisdictional. So Canada can go forward and amends because idea entry or Canadian resident idea that constitutes from a thinking result each individual.
Answer question no.7
According to me, acclaim as it(“Good afternoon Giordano ”) momentously, since while fires an employee Giordano to give acclaim as it constitutes either one service which given unto by consumer. So begins from greeting as this is visitors will perceive cozy, and perceiving is priced, besides this greeting cans also be affinity divide visitors for turns in at Giordano's shop, not only it visitors will also give positive estimation on Giordano, and divides employee that works at Giordano's shop, thus visitor won't perceive reluctant or shy for turns in at shop. After visitor pleases to turn in at shop then staffs Giordano gives service hereafter to visitor.




Answer question no.8
According to me Giordano needs to adjust strategy if wants input to go to global market is not by use of standardize strategy, since each state has language that variably, and has life, and requirement that variably, so can't utilize at standard.
In adjust strategy at a state, Giordano needs to notice that a few things giordano can be accepted by global market, that product Giordano can in demand be sold at global market, for example things which needs to be noticed is:
Giordano needs to make SWOT Analysis, and does research about STEEPLEE state who will be wended or global market, Giordano needs to add new product, making ready name for its new product, Giordano needs to imbed Giordano's image at global market or at any given state which will be wended, Giordano needs to determine global logistic management, which is by determining which that will be utilized to wend global market, is Giordano just utilizes global logistic or just utilizes domestic logistic or utilizing it second. It needs to be determined utilized adjust work relation equal to a state, and also regard production cost a Giordano's product. Giordano also needs determine global issues transportation, which is by determining transportation tool what do will utilize Giordano in distribution Giordano's product at a state, what utilize land transportation, or oceanic transportation, or air, in determine this transportation needs to be adjusted by situation a state who will be wended, and also been adjusted by needful cost, and the duration goods dispatch time, and that goods time gets to come unto state that is wended.
Not only it just, to water down Giordano in control its product marketing a state, Giordano can determine management of global logistic namely if Giordano will utilize centralized logistics, or decentralized is logistics, or contract is logistics, in determines it shall also be adjusted by that state situation, with proprietary operating system by Giordano. After determines global management of logistic, Giordano can determine channel of distribution. One that have in this case been determined is deep choose distribution band in point and according to procedure available at one particular state. If Giordano in does distribution its product passes through distributor, Giordano shall know also distributor derivation that will be utilized by Giordano. Hereafter Giordano needs to determine first time pricing while first time enters a state or global market, then determines pricing situation's international, hereafter determines export pricing strategy, in determines it to need adjusted by international market situation or global market. Besides Giordano needs to adjust adjusting to foreign currency fluctuation which is forward exchange market & price manipulations, namely determine price with given directive to be adjusted by dollar currency. While on to the market global Giordano needs to notice shop interior design by adjusted by life pattern at a state who will be wended. In service, Giordano also needs notice service as what that will be given by Giordano to its consumer at a state who will be wended, by determining language, lingual style, body language who will be utilized by employees Giordano to get communication. In determines it Giordano needs to adjust it by patterns resident life at that state, and wont that did by resident at that state.



Answer question no.9
Recommendation for Giordano as follows : Giordano needs to add cloth model variation. Now a lot of society that really keeps up appearance, and cladding style. Will more regarding Giordano adds cloth model variation, it really influential to Giordano's product sell, so Giordano can go on amends and gets to serve need market.
Giordano gives more service active deep promote Giordano's pledge product. customer oftentimes wants to buy pledge product from a brand, but oftentimes customer incorrectly buys, according to customer goods / product that is taken is that brand pledge product, but apparently incorrect. Therefore advisable employee / SPG Giordano more handy and shortly offer Giordano's pledge product, so customer more perceives to be helped deep determines option. Giordano needs to arrange mammoth promotion at all media and gives discount. If Giordano blasts off new product therefore advisable Giordano incessanting to do promotion at media, not only launching product, if Giordano opens new dig, at new location, Giordano passes on information it passes through advertising at media, that society fasting to get information rapid fire, to be able to soon making for dig. Besides Giordano also needs give discount to noise about society. Advisable Giordano also frequent arrange as seminar hits fashion, product undresses that qualified, or arranges fashion show.
Better Giordano also add Giordano's shop interior, with assemble product kinds of image Giordano on wall, or with place Giordano's model image on wall, that descries to be beautiful, can also wall color election.
Now Giordano has done collaboration at various state especially at Asia. Each state have different wont, culture that variably, uniqueness that variably, and life pattern that variably. Therefore Giordano shall adjust its product with life style at any given state which works to equal Giordano, so product Giordano can easily at accepts society at that state, besides product Giordano can correspond to resident life style at that state. So marketing and Giordano's product sell can increase.



Answer bonus question
Different strategy that utilized by Giordano is Giordano offers and sell its product consistently, Giordano also have high-grade service and cost leadership, so gets to make its customer perceives pleased. Not only it Giordano has set working system, well in production area, distribution, book keeping or goods stock reporting everyday, Giordano's financial administration namely entering which gotten by Giordano, and Giordano's expenditure cost can be made, at o, and to be reported detail's ala at a fast pace, duly, and correctness.